Awards and AcknowledgementsOver the years we received many awards from leading international institutions, both for the company and for respective individuals.
- Recommended Firm 2012–2022
- Recommended Individuals
Gregor Maček 2012-2022
Jasna Habič 2015-2022
Katja Kovačič 2017-2022
Igor Šetinc 2018-2022
Lea Kravos 2020-2022
Veronika Vojir Vokal 2022
- WTR Global Leader 2020-2021
Patent Lawyer 2016-2020 (Gregor Maček)
Trademark Lawyer 2020 (Gregor Maček)
WIPR - World Intellectual Property Review
WIPR Leader 2015-2021 (Gregor Maček)
Leading Intellectual Property Rights and Enforcement Attorney of the Year, Slovenia (2019-2020)
Leading Intellectual Property Practitioner of the Year, Slovenia (2017)
Best IP Law Firm, Slovenia (2016-2017)
Most Innovative Law Firm, Slovenia (2017)
Best in Trademark Litigation (2013–2015)
Best for IP Disputes, Slovenia (2016)
M&A Award Winner 2012–2014
ACQ5 Global Awards
Full Service IP Law Firm of the Year 2019-2020
Gamechanger of the Year 2019-2020 (Gregor Maček)
IP Law Firm of the Year 2015-2021
Best Practice Operator 2020-2021
Trademarks Advisory Firm of the Year 2017-2019
IP Litigation Law Firm of the Year 2015-2019
Trademarks Lawyer of the Year 2015-2019 (Gregor Maček)
Who's Who Legal
Trademark Lawyer 2015-2019 (Gregor Maček)
International Advisory Experts
IP firm of the Year 2017
Intellectual Property Expert 2016-2019 (Katja Kovačič)
Global Law Experts
IP Law Firm of the Year in Slovenia, 2017-2022
Trademark Law firm of the Year in Slovenia, 2019-2022
Corporate LiveWire Awards
IP Law Firm of the Year Slovenia 2016-2019
Patent Attorney of the Year 2018
Excellende in Trademark Law winner 2018
Holistic IP Law Firm of the Year 2017
Patent & Trademark Law Firm of the Year 2016
Corporate INTL Global Awards
IP Law Firm of the Year in Slovenia 2018-2022
Trademarks Law Firm of the Year in Slovenia 2020-2022
Patents Law Firm of the Year 2014
Client Choice – Trademark Law Firm 2015
Bronze Partner 2015 – Law Firms and IP Consultancies
Patents-Law Firm of the Year Slovenia, 2017
Global Business Insight Award
Most Outstanding Intellectual Property Law Firm, Slovenia, 2018-2019
Finance Monthly Magazine
- Game Changer Award 2020
- Legal awards 2020-2021 – Winner in the category Patents – Slovenia
- Intellectual Property – Law Firm of the Year 2019-2021 – Slovenia
- Intellectual Property – Adviser of the Year 2019 – Slovenia
Leaders in Law
- Intellectual Property Firm of the Year in Slovenia 2020
- Trademark Law Expert of the Year in Slovenia (Gregor Maček) 2020
- Trademark Lawyer of the Year in Slovenia (Gregor Maček) 2020
The PCT Network
Top 100 Member Firms – 2019
Legal 100 Award – 2019-2021
Trademark Law Firm of the Year Slovenia 2019
Leading Intellectual Property Lawyer of the Year (Katja Kovačič) 2019
Corporate America Today
Trademark Law Firm of the Year 2019-2020
Best IP Advisor: Central Eastern Europe – 2020 (Innovation & IP Forum Awards)
- Trademark Law Firm of the Year 2019-2021
- Intellectual Property Lawyer (Katja Kovačič) 2020
WTR 1000, 2022
“One of the best firms in the country”, ITEM is “a dream to work with – its lawyers are well educated, professional, trustworthy and excellent at building long-term relationships with clients”. “You can rely on them to answer queries promptly and you know they will handle them in the most efficient way possible.” The much-lauded patent and trademark agency receives glowing recommendations from all corners of the market – including peers and foreign associates. In managing partner Gregor Maček, it has “one of the most experienced and knowledgeable lawyers in Slovenia”: “He is a phenomenal litigator and the number one choice for super-complex cases. No one else can come close to what Gregor can do.” Jasna Habič provides “highly professional, accurate and effective support” in all manner of prosecution, portfolio management and infringement scenarios. Katja Kovačič lends added firepower to the team: “Dependable and fantastic to work with, Jasna, Katja and Gregor are true IP professionals who always provide comprehensive advice and complete their tasks on time.” When it comes to enforcement and anti-counterfeiting, few do it better than dynamic duo Igor Šetinc and Veronika Vojir Vokal. A “brilliant and extremely wise practitioner”, Šetinc understands the time and budgetary pressures faced by in-house counsel and always seeks the most cost-effective solutions. The charismatic Vojir Vokal always brings her A game and presents clients with the pros and cons of every available option to empower them in decision making. Rounding off the troop is “meticulous” prosecution maven Lea Kravos: “Her advice is to-the-point, thorough and generally flawless. She puts together a strategy on how to achieve a company’s wishes without any extra expenditure, gets all the necessary stakeholders together and proactively pushes the case through to successfulcompletion.”
WTR 1000, 2021
“ITEM is the sort of firm that any external counsel would love to work with. Its internal organisation and infrastructure are superb; its staff are experienced, well educated and highly professional; and communications are answered promptly, precisely and comprehensively.” As a result, the patent and trademark agency receives the most effusive feedback of any Slovenian firm. “One of the best litigators in the country”, managing partner Gregor Maček is a source of inspiration for the group: “He excels at every aspect of brand protection and provides holistic advice through a brilliant combination of theoretical and practical knowledge.” Like fellow all-rounder Jasna Habič, he is “committed to providing reliable and responsive assistance of the highest quality”. Alongside dispute resolution specialist Katja Kovačič, they receive ample praise for their “accurate and detailed reports, which are always based on an in-depth analysis of each case. They deliver under pressure and are fantastic colleagues you can rely on”. When it comes to anti-counterfeiting actions, Igor Šetinc and WTR 1000 debutante Veronika Vojir Vokal are a class apart: “If they receive a notification from Customs, they revert back to their clients immediately with a comprehensive list of options and solutions to choose from.” Meanwhile, the “open-minded and responsive” Lea Kravos has trademark search and portfolio management on lock. “An expert on domestic and EU marks, Lea researches every matter thoroughly and very helpfully liaises with foreign counsel to ensure that registration processes runsmoothly.”
WTR 1000, 2020
“ITEM sets the standard for trademark work in Slovenia. Its punctual, precise and totally reliable practitioners provide superb advice and demonstrate excellent initiative and a willingness to adapt to clients’ needs flexibly. When you work with ITEM you feel completely at ease. The firm is simply the best!” As testament to the depth of the team, no less than five ITEM practitioners have been recommended in the WTR 1000 this year. Managing partner Gregor Maček is hailed as a “top-notch litigator”, he and fellow dispute ace Jasna Habič “perform extremely well under pressure and deliver timely advice on complex issues”. While Katja Kovačič “shows total professionalism and dedication” and is “an indispensable guide” to her clients with respect to all manner of trademark issues and Igor Šetinc has hit his stride in trademark and copyright litigation in recent years, leveraging his tort and damages law background. Finally debuting in the rankings this year is prosecution-focused Lea Kravos, who is described as being “conscientious and rapid in his responses” and demonstrates “up-to-the-minute knowledge of Slovenian, international and EU trademarklaw”.
WTR 1000, 2019
Item stands at the forefront of IP law in Slovenia. It has “a fantastic team of people”, who nimbly navigate the contentious/non-contentious divide. “They are always on top of things, precise, professional and punctual.” Leading the outfit with “excellent management skills” is Gregor Maček, an efficient operator with over 20 years’ experience. With degrees in both electrical engineering and law, his “technical and legal background make him a fantastic litigator”. He and Jasna Habič “provide precise and comprehensive advice based on an in-depth analysis of the issues, and they always complete tasks on time, even when working under tight deadlines”. Katja Kovačič is a denizen of cyberspace who deals with domain disputes daily. Litigator Igor Šetinc makes his debut in the WTR 1000 this year thanks to his “good-quality advice and diligence”.
WTR 1000, 2018
Item d.o.o. is a time-honoured trailblazer within Slovenian intellectual property. It straddles the contentious/non-contentious divide with ease, swiftly and professionally providing on-point counsel to clients. The way it files and devises portfolio management strategies is effectively informed by lessons gleaned in the courtroom. Spearheading the practice, Gregor Maček has worked in the trademark field for over 20 years, and it shows. Clients shower him with praise: “He’s exceptional – accurate, fast and reliable. You can always rely on him and be sure that he will do everything in his ability to protect your interests, while charging a moderate price for his services.” Similarly effusive, peers say: “Gregor is extremely knowledgeable. It’s a pleasure discussing issues with him, because his insights are always valuable. He devotes a lot of time keeping his clients updated on the latest happenings in IP law.” Working under his wing, Jasna Habič and Katja Kovačič have plenty of loyal fans too. Habič is a creative, commercially minded litigator with the innate composure to come out on top in nail-baiting courtroom battles. Completely at home in the online world, Kovačič burns brightest in domain name disputes.
WTR 1000, 2017
IP powerhouse ITEM straddles the contentious/non-contentious divide with ease, escorting clients through everything from filing through portfolio management to robust enforcement. While based in Slovenia, it has exceptional regional knowledge and provides seamless coverage across Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia, Kosovo and Albania. A diverse client roster features nascent start-ups, revered academic institutions and electronics and pharmaceuticals heavyweights. Leading the line is Gregor Maček, an “excellent litigator in trademark matters, owing to his immense experience and strong legal and technical background”. He has assiduously defended the rights of world-renowned luxury goods companies in crucial pan-continental disputes. Domain name dynamo Jasna Habič is au courant with the latest developments in the online world. Fellow internet specialist Katja Kovačič features in the WTR 1000 for the first time this year; she is as impressive at strategic counselling as she is in the cut and thrust of battle.
WTR 1000, 2016
ITEM provides high-quality representation to enterprises of all stripes in Slovenia and the Balkans. Marquee names in the food and beverage industry line up alongside prestigious academic institutions and start-ups to receive the team’s sage advice. Lately, the stellar squad saw action in multifaceted infringement work for COTY Germany and Marc Jacobs. It also represented Aldi and Nestlé in opposition and cancellation proceedings before the local patent and trademark office, as well as continuing to police the portfolios of household names such as Giorgio Armani, Adidas, Eli Lily, Disney and Procter & Gamble. Gregor Macek is a litigator par excellence. The “consummate professional” is warmly endorsed for his “in-depth knowledge of trademarks”. Domain name expert Jasna Habic is a capable counsellor whose practice straddles the contentious/non-contentious divide.
WTR 1000, 2015
ITEM was established in 1992, shortly after Slovenia gained independence from Yugoslavia. Since then, it has consistently been a first port of call for domestic and Balkan IP matters. “It employs only the best people – they know the law, never over-complicate matters and are equally strong on prosecution and litigation.” Some of its highest-profile work involves anti-counterfeiting actions; the team recently secured major customs seizures for marquee clients such as Andreas Stihl and Louis Vuitton Malletier, and leads the pack in the domestic and regional fight against fakes. Gregor Macek “does an excellent job directing the firm” and is widely tipped as the best IP professional in Slovenia: “He is outstanding in a courtroom setting and is always extremely well prepared for his cases. Jasna Habic focuses on trademark , patent and design litigation matters, but is also a proficient counsellor on non-contentious affairs.
WTR 1000, 2014
Boutique ITEM doo receives overwhelmingly positive feedback and is “recommended without hesitation. It is impossible to forget ITEM – the team is devoted to their clients”. One peer confides: “If we have a client we can’t take because of conflict, we will sent it to ITEM. We are confident that it can provide the best possible service. I am glad we have competition like this to keep us on our toes. “Gregor Macek is very skilled at his trade. He is a pleasure to work with”.
WTR 1000, 2013
“ITEM offers an outstanding level of trademark expertise. It is busier than most in this area and has consequently generated more experience than other firms on the market. The team stays on top of the latest developments internationally, and can offer up-to-date advice and solutions.” In addition to acting on behalf of a raft of prominent international brands, the firm has capitalized on the growing IP awareness of local companies to expand its roster of domestic brands. It is also the number one choice for conflict of interest referrals from other Slovenian law firms. The team adopts a highly commercial stance towards IP protection and enforcement. It typically excels on complex contentious matters, and anti-counterfeiting is one of several strong niches for the group. It recently represented Abercrombie & Fitch in counterfeit goods seizures. Gregor Macek spearheads the group and is recommended as an “energetic, committed practitioner with outstanding communication skills”.
WTR 1000, 2012
Enjoying a dominant position in the domestic trademark legal services market, ITEM doo is highly regarded for its “superb ability to serve the needs of clients both in and out of court”. The firm has a substantial prosecution practice, but wins most praise for its enforcement work. Recent case highlights include winning a temporary injunction on behalf of Société Bic for the infringement of a mark covering ballpoint pens. An anti-counterfeiting niche is also part of the ensemble’s armory. It recently represented plaintiff Decker Outdoor Corporation against infringers who ordered UGG boot counterfeits over the Internet; the case was successfully settled, with the counterfeited goods being destroyed at the defendant’s expense. The unit has considerable experience in dealing with domain name disputes, further adding to its dispute resolutions skill set. Gregor Maček leads the practice and is respected as “effective practitioner who defends his client’s interests robustly, while taking a collaborative approach”. He is also “always fully knowledgeable on the latest developments in trademark law and practice, both locally and internationally”.
WTR 1000, 2011
ITEM wins praise as “a very strong company with a number of good practitioners specialising in trademarks”. The firm is one of the most experienced in the IP and trademark field in Slovenia, distinguished by its ability to offer top expertise in both non-contentious and contentious areas. It boats an impressive track record in trademark litigation and is involved in many cases before the higher courts. With a formidable anti-counterfeiting practice, the firm is admired for its ability to cooperate effectively with Customs. Leading market player Gregor Macek is acknowledged as “one of the top experts in the market”.
Chambers Europe, 2021
What the team is known for
Market-leading boutique advising on all areas of IP law. Particularly active on trade mark infringement matters due to customs seizures, with additional expertise in patent matters, both contentious and non-contentious. Has experience acting before the Administrative Court of Ljubljana and the Higher Court of Ljubljana. Also acts on related disputes and houses a group of patent and trade mark attorneys. Additionally reputed for acting on copyright issues. Clients include international companies in the pharmaceutical and automotive sectors.
Gregor Maček has an excellent standing in the market for advising on patent and trade mark issues. One interviewee enthuses: “No problem is too big for Gregor that he would not be able to find the solution,” further lauding: “He also has a technical education and this helps, especially in understanding difficult patent issues.”
Igor Šetinc frequently advises clients on design and copyright litigation, trade marks and patents. One market commentator states: “His knowledge of trade mark law is impressive.”
Sources report: “We appreciate the fact that their advice is always practical and solution-oriented. Their attorneys are also always easy to communicate with.”
One impressed interviewee states: “It is for sure one of the best IP firms in the market.”
Chambers Europe, 2020
What the team is known for
Market-leading boutique advising on all areas of IP law. Particularly active on trade mark infringement matters due to customs seizures, with additional expertise in patent matters, both contentious and non-contentious. Has experience acting before the Administrative Court of Ljubljana and the Higher Court of Ljubljana. Also acts on related disputes and houses a group of patent and trade mark attorneys. Additionally reputed for acting on copyright and licence issues. Clients include international companies in the pharmaceutical, automotive, TMT, fashion, media and luxury goods sectors.
Managing partner Gregor Maček is known for his expertise as a patent and trade mark attorney, handling a range of IP matters for an international clientele. Clients comment that “he has the most in-depth knowledge of IP in Slovenia.” Another source comments: “He is always detailed, always has a solution and is very thorough and precise.“
Igor Šetinc works principally in the areas of design and copyright litigation, trade marks and patents. Clients praise his abilities as a litigator highly, with one emphasising that he works especially hard “for the benefit of his client.”
Sources praise the team highly, with one commenting: “There is no doubt that they are the best firm in Slovenia. There is no other firm like them: they are very prepared, very fast in replying and always on top of things.”
Chambers Europe, 2019
What the team is known for
Market-leading boutique advising on all areas of IP law. Particularly active on trade mark infringement matters due to customs seizures, with additional expertise in patent matters, both contentious and non-contentious. Also acts on related disputes and houses a group of patent and trade mark attorneys. Clients include international companies in the pharmaceutical, automotive, TMT, fashion and luxury goods sectors. Gains additional recognition for acting on copyright issues.
Gregor Maček is commended for his excellent reputation as an IP attorney, being described by one source as “effective to work with,” further stating: “All of his advice was on point.” He handles both contentious and non-contentious IP matters for domestic and international clients.
Igor Šetinc receives praise from sources as “an excellent litigator.” He focuses on damages claims and trade mark design litigation matters, and is regularly active on infringement actions.
Clients are quick to praise the team and its service. One source reports: “We have no concerns about their expertise, no doubts on the advice or quality of their work. They’re great to work with.”
Another client notes: “They are very knowledgeable in filings and litigations. They are very detailed and experienced. They are very good colleagues we can really rely on.”
Chambers Europe, 2018
What the team is known for
Market-leading boutique advising on all areas of IP law. Particularly active in trade mark infringement matters due to custom seizures, with additional expertise in patent matters. Also acts on related disputes and houses a group of patent and trade mark attorneys. Clients include international companies in the pharmaceutical, fashion and luxury goods sectors. Gains additional recognition for acting on copyright issues.
Managing partner Gregor Maček is “an exceptional IP lawyer” and “truly one of the best,” according to interviewees. He is particularly experienced in handling IP litigation and patent matters for high-profile Slovenian and international clients.
The firm is widely recognised for its expertise and focus on IP. A market source states: “They are specialised IP lawyers and they are very, very knowledgeable within this area.”
Chambers Europe, 2017
What the team is known for
Market-leading boutique advising on all areas of IP law. Particularly active in trade mark infringement matters due to custom seizures, with additional expertise in patent matters. Also acts on related disputes and houses a group of patent and trade mark attorneys. Clients include international companies in the pharmaceutical, fashion and luxury goods sectors.
Managing partner Gregor Maček is noted as “definitely the person for IP.” He is highly regarded as an IP litigator and frequently advises international retailers and luxury goods producers on infringement proceedings in Slovenia. He is also qualified as an EUIPO trade mark and design attorney. Clients are “very satisfied with his expertise” and praise his “care for the client in complex cases.”
Clients praise the firm’s customer service, stating they “do not have a single complaint on their availability or quality of their services.”
Source describe the team as “serious, punctual” and with a “smooth approach.”
Chambers Europe, 2016
What the team is known for
Leading team with strong expertise covering all areas of IP law, notably including trade mark and patent litigation. Represents Slovenian and global leaders from the fashion, pharmaceutical, and food and beverage industries, in a wide range of IP matters, particularly covering customs matters pertaining to counterfeit goods.
Gregor Maček is widely recognised as a standout practitioner in the Slovenian IP market, noted especially for his skills in trade mark and patent litigation. He recently assisted French company Alcatel-Lucent with a case concerning the Slovenian IP office’s refusal of the trade mark Light Radio.
“We are very happy with the service provided – the lawyers are always available and try to please all of our wishes.”
Chambers Europe, 2015
What the team is known for
Specialist IP firm with experience in the full range of IP issues, including trade marks, designs, patents, domain names and customs measures concerning counterfeit goods. Best known for acting on IP litigation cases, particularly involving patents. Frequently represents major Slovenian research and academic institutions.
Sources unanimously describe leading figure Gregor Macek as a “highly revered, widely knowledgeable, accomplished and authoritative” name in the Slovenian IP market. He has particular prominence in patent-related matters, although his expertise also covers trade marks, domain names and industrial designs.
“The lawyers are team players and good at coming to a compromise in a case.”
Chambers Europe, 2014
What the team is known for
A strong patent and trade mark agency highly regarded for its skilled team. Advises clients on IP litigation as well as non-contentious filings.
Gregor Maček is recognized not only for his legal knowledge but for his technical experience stemming from a background in electrical engineering. One source states: “I value Maček very much as a leading individual in this area”.
“A strong firm in Slovenia.”
Chambers Europe, 2013
This patent and trademark agency offers on of the top IP teams in Slovenia for trade mark, patent and copyright matters. The 11-partner boutique combines a potent mix of leading patent attorneys and specialist lawyers, and is skilled in both contentious and non-contentious work. Recent highlights include assisting the European Commission with a trade mark invalidation acting, and action on a copyright infringement matter for Disney.
Department head Gregor Macek is a leading name in both contentious and non-contentious work, covering trade marks, domain names, patents and industrial design. One client says: “He has years of experience and knows everything there is to know in this field. He is the lading name in patent law in Slovenia and you can trust him to answer any question and deliver perfectly.”
“This firm is brilliant. The lawyers are quick, and make really good suggestions. It’s great that we can use them for court work.”
Chambers Europe, 2009
A dedicated IP firm with an impressive mix of lawyers and IP attorneys, ITEM d.o.o. is applauded for both its contentious and its non-contentious work. Gregor Macek is the senior lawyer.